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About Us

  • About Us
  • Our Values
  • Leadership



Safari. What the Swahili call "journey". And, every journey brings with it new experiences. A potpourri of sights, sounds and colours that captivate your senses and make their way to your album of memories. It is these memories that have inspired our Safari bags. Vibrant colours and the finest fabrics make travelling an absolute joy. The exquisite designs and easy-to-use functionality make every Safari bag an ideal travel companion. So, let's start a new journey. A new memory. Happy Safari!

  • Speed - We know that speed is the key to our success. Speed of thought, action and execution
  • Alignment - We make and support business decisions aligned to our vision through experience and good judgment
  • Freedom of thought – We express our views and opinions openly for the benefit of the organization, customers and community
  • Accountability - We accept responsibility for our actions that influences our customers and colleagues
  • Reliability – We are committed to give the best in class products and services to our customers without compromising on quality on time and all the time
  • Innovation- We believe in meaningful, productive and effective change. And know that solving problems only comes by looking at challenges and opportunities from new angles and exercising our curiosity

Mr. Sudhir Jatia is a commerce graduate from Bombay University. He acquired Safari Industries (India) Limited in the year 2011 and was appointed as its Managing Director from 18th April 2012.Mr. Jatia has a 22 year old association and experience with the Luggage Industry in India.


Dr. Shailesh J. Mehta has been on the Company's Board since 2007. He is the founder and managing general partner of Granite Hill Capital Partners, an India-focused private equity fund. He is the former Chairman & CEO of Providian Financial Corp. Dr. Mehta joined the founding team of Providian Financial and successfully built it to a Fortune 300 company with over US$30 billion in assets and over 18 million customers. He has also been general partner with Invesco funds and operating general partner of Sequoia India.Dr. Mehta has done his B. Tech - Mechanical Engineering from Indian Institute of Technology, Mumbai, M.S. Operations Research, Computer Science and Ph.D in Operations Research and Computer Science from Cleveland, USA. He also has honorary Ph.D. from California State University.


Mr. Anujj Patodia has a vast experience in the sphere of management and has been instrumental in the development of the realty business. In the past, he has worked extensively in the textile sector with a special focus on apparel.


Mr. Punkajj Lath is a commerce graduate from Mumbai university. He started his career with a company exporting fashion accessories to USA and other parts of the world and was instrumental in setting up marketing channels in various countries. In USA the Company’s products were successfully introduced to the leading departmental stores. From the year 1990, he joined his family company –EURO VISTAA (INDIA) LTD of which he is now the Managing Director. This Company is a trading house, recognized by the Government of India and is one of the largest exporters of textile yarn from India with a presence in more than 50 countries. The Company has won many export awards from Government Export Promotion Councils.


Mr. Dalip Sehgal is a graduate in Economics with Honors from the University of Delhi and has also done his MBA with specialization in marketing from FMS, Delhi. He has over 32 years of experience in the corporate world and has been associated with companies such as Tatas in Forbes, Forbes & Campbell, Hindustan Lever and Unilever. During his 25 year tenure in Unilever, he has worked on various sales and marketing assignments across various businesses. In the past he has served on the Board of Godrej Hershey Ltd as Managing Director & CEO and Godrej Consumer Products, as Managing Director. He currently serves on the boards of the Graviss Hospitality group of companies.


Mr. Hetal Gandhi has over 25 years of experience in the financial services industry that encompasses private equity investments, credit markets, investment banking and turnaround situations. Mr. Gandhi is the co-founder of Tano Capital in India. Tano, founded in 2006, is a growth stage India focused Private Equity Manager currently investing out of its second Fund. Prior to Tano, Mr. Gandhi was the CEO for the financial services business of Infrastructure Leasing and Financial Services Ltd (IL&FS), a leading financial institution in India. Mr. Gandhi spent 17 years with IL&FS where he set up and ran their private equity business for six (6) years.


Mrs. Vijaya Sampath has over 30 years of work experience and is currently a Senior Partner heading the corporate practice of Lakshmikumaran and Sridharan and the Ombudsperson for the Bharti group with oversight over the code of conduct. In the past she was the global Group General Counsel and Company Secretary for the USD 15 billion Bharti group. Her forte is corporate and commercial law and her experience includes M&A, joint ventures, large outsourcing and commercial contracts, high end litigation strategy and intellectual property agreements. She has also dealt with Indian and overseas regulators in telecom, capital markets, anti-trust and foreign investment.